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About Us

Cage Code: 1PZ78
DUNS: 009971557
Cal Fire Vendor: 0000143339-0
Certified Small Business: 17905075


Welcome to 49er Communications, the leading single-site dealer of Land Mobile Radio (LMR) Equipment in the US. We specialize in providing portable and mobile radios to government agencies, businesses, and industries. Our motto, "Not Tomorrow, Right This Second" (NTRTS), reflects our commitment to rapid response and meeting urgent communication equipment needs. With our quick turnaround, we can assemble and ship large orders of radios and spare parts for wildland fire season support.

Our active customer base includes over 2000 Federal accounts, and we stock high-quality radios and accessories from top brands like BK Technologies, HARRIS, HYTERA, iCOM, MOTOROLA, KENWOOD, BIGBOOST, and WICKED TECHNOLOGY.

Since our founding in 1997, we've been recognized as one of the fastest-growing companies in the US, and our founder was featured in The Silicon Review's list of top 50 most trusted companies. Choose 49er Communications for exceptional service and reliable communication solutions.

Meet The Team

  • Holley Masch - Director

    Holley started 49er Communications in 1997. In the early 1990’s she worked for a startup company in San Francisco where she was immersed in many aspects of entrepreneurship amid an emerging internet, investor relations and computer programming. Her past sales and marketing experience with companies like Crystal Geyser Water Company, Wells Fargo Bank and Comtech Communications set the stage to venture in a new endeavor of her own. Her vision and passion to create a phenomenal customer experience with quality products, resulted in a solid company that’s been around for a quarter century. She’s passionate about giving back and in 2019 established a 501c non-profit named The Yelloh Foundation. Yelloh is currently the sole supporter of an orphanage in Tanzania with 6 children who were displaced and now have a home, medical, schooling and place to grow up where they are learning the skills to lead productive, prosperous lives.
  • Jessica Coen - President

    Jessica comes from a wildland fire background; she spent many years working on a wildland fire engine out of Montana. She became an EMT and fire line medic for her last years on the line. She spent a decade in Montana expanding her knowledge base at the university, working in different fields, and enjoying the Montana wilderness before returning to California and joining the 49er Team in 2011. Now she spends her time working on radios, trying to stay ahead in the field of LMR radios, learning new technology, remodeling houses, winning BBQ competitions, mountain biking and hiking with her many dogs ns.
  • Ettoria Kinney - Marketing - CSS

    Ettoria grew up in Nevada County and had the pleasure of moving back to the area to be closer to her family. She joined us here at 49er Communications in 2022 shortly after graduating from Western Governors University with a Master of Business Administration. Outside the office, you can find her hiking, swimming, traveling, and camping with her new spouse.
  • Malinda Vargas - CSS

    Malinda is an Army Veteran, she served overseas supporting Iraqi Freedom from 2001-2005. After military enlistment she started working in animal care which led to animal welfare for animal control. Malinda relocated to Nevada City in 2018 to become a member of the 49er Communications team in January of 2019. Her hobbies are traveling to tropical places, boating, kayaking, wine tasting, animal photography, chasing sunsets and having fun with loved ones! “Keep your face to the sunshine and you cannot see the shadow.” – Helen Keller
  • Arek Rymarczuk - Warehouse Specialist

    Arek joined 49er in the spring of 2022 heading up shipping and receiving in the warehouse. He comes to us with business education, variety of office and warehouse experience and has quickly become a valuable member of our team. He has an upbeat, high energy attitude, cheerfulness and lots of music, nothing makes him more happy than making sure all our orders go out as soon as possible. In his spare time he enjoys some healthy activities, good food, comedy shows and live music venues.